Privacy Policy

Who We are

AK Motors is committed to protecting your personal information and other data provided to us via this web site (““).

This Privacy Policy contains important information about the use of information that you provide to us and how we use it. Please read it carefully.

The information we collect and its Use

1) When browsing our website, we may collect information that will allow us to personalise your experience on our website.  Some services are only available to registered users in which case you will be required to create a user
account.  Accordingly, we may use your IP address and your registration details to tailor services or materials that may be of interest to you.

2) By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also allows us to provide targeted offers and services you may be interested to hear about.

3) We may need to pass your information to third parties who help us to maintain, administer or develop the Web Site but, if so, that information is only given to those third parties for that limited purpose.

4) We also monitor traffic patterns and usage of our Web Site to help us improve our Web Site design and layout. We may pass this information to our partners or other third parties but it will not contain any personally identifying information.

5) AK Motors may want to contact you to advise you of the latest news about our services, special events or new services or products that we think may interest you. AK Motors may also use your details and information to communicate to you offers for services or goods from other websites which we think may be of interest to you. We will only do this if you have given us your consent to do so such as when completing the registration or in writing.  You may withdraw such consent at any time by writing to us.

Sharing of Information with Third Parties

1) Should you consent to us processing your personal data, AK Motors may pass your details to carefully selected, trusted third parties so that they can also provide you with details of other services or products that might be of interest to you. You may withdraw such consent at any time by writing to us.

2) Your data will be stored as required by the UK Data Protection Act 1998.  Any disclosure of personal information that you have given us will also be in
accordance with the requirements of the UK Data Protection Act 1998.

Your Consent

  1. In consenting for us to process your personal data, you acknowledge and agree that:
    • In the course of using this Web Site or registering with it and any services offered via this Web Site, certain information about you will be captured electronically or otherwise and transmitted to AK Motors or and, potentially, to any third parties as set out above or to third parties who host our web servers or assist us in maintaining this Web Site; and
    • AK Motors may send your information outside of the European Economic Area for processing or use in accordance with this Privacy Policy.
  2. You consent to the use, storage, or processing of your personal information by AK Motors (or any third party AK Motors uses for carrying out credit checks) for the purposes of carrying out any credit checks in the event that you enter into any financial transaction with AK Motors.
  3. If ordered by a court of competent jurisdiction to provide any of your personal information collected by AK Motors as described in this Privacy Policy, you consent to AK Motors providing such personal information to that court in accordance with the court’s instructions.
  4. By using this Web Site and consenting to the processing of your personal data, you expressly agree to the collection and use of your information as set out above for the purposes set out in this Privacy Policy.


Data Protection Indemnity

For the purpose of the Data Protection Act 1998, you acknowledge that in the course of you advertising goods or services on our Web Site, certain personal data about your employees, agents or subcontractors or certain personal data of third parties appearing in the advertising you requested to appear on our Web Site may be captured electronically or otherwise by us. If this is the case, you shall ensure that you have obtained the express consent of any employees, agents, subcontractors or any applicable third parties to the transfer of their personal data to us to use, store and process such personal information for the purposes set out in this Privacy Policy, including where such personal data forms part of the advertising and is posted to the Web Site for accessed by users inside and outside of the European Economic Area. You shall indemnify AK Motors from and against all claims by any employees, agents, subcontractors or any third parties arising out of your failure to obtain the consent described in this paragraph 5.

Our Responsibilities

1) Areas of the Web Site where personal data is stored (e.g. used car dealer account information such as name and address) are password protected. You can help to preserve your privacy by never sharing your password with anyone else.

2) We limit our employees’ access to your information about you to those employees who need to have such information to service your account. We emphasise to our employees the confidential nature of user information and the high level of importance that AK Motors places on maintaining this confidentiality.


1)  A cookie is a piece of information that a web site transfers to the
cookie file of the browser on your computer’s hard drive.

2)  Most browsers accept cookies automatically but you have the ability to accept/decline cookies by altering the settings in your browser to prevent automatic acceptance of cookies. If you decline/disable cookies, you may not be able to use all the interactive features of the Web Site or the Web Site may not be available to you.

3) Why we use cookies

  • Cookies enable us to identify your device, or you when you have logged in.
  • We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features.
  • We use cookies to enhance the functionality of the website by storing your preferences.
  • We also use cookies to help us to improve the performance of our website to provide you with a better user experience.
  • We may use cookies to pre-populate forms and help you when contacting dealers about a vehicle you are interested in.

AK Motors may use online behavioral advertising cookies to enable us to tailor our display advertising and make it more relevant to you, but we will only use these with your explicit consent, as outlined above.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

4) These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function. For example our mobile site uses cookies to help us identify which of our readers is viewing the site on a mobile device.

5) We also use these types of cookies to monitor our websites performance and how their users may use it. These cookies provide us with information that helps us provide better products to their users and also to identify any areas that may need maintenance. 

6) Cookies are also used to remember your preferences on our websites. This can be anything from remembering your city in a weather forecast or saving your username.

7) With your explicit consent, we and our advertisers/sponsors – may use cookies to provide tailored advertisements to you which we believe are relevant to you. 

We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors.

We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information

Changes to Privacy Policy

We reserve the right to add to or change the terms of this Privacy Policy at our sole discretion, without prior notice to you. If we change this Privacy Policy, we will post the new Privacy Policy on the Web Site, and it will become effective from the time of posting to the Web Site. Please visit this Privacy Policy on a regular basis to make sure you have read the latest version and you understand what we do with your information. Wherever possible, we will give you notice of any changes prior to their implementation.

Feedback, Questions and Complaints

If you have any queries, problems, or complaints regarding our Privacy Policy or your personal data usage, then please e-mail us at

Or contact us by post at: AK Motors, Sir Robert Peel House, Ground Floor, 344-348, High Road, Ilford, Essex IG1 1QP .

If you’re not satisfied with our
response or believe our processing of your personal data is not in accordance
with the law you can complain to the UK data protection regulator, the
Information Commissioner’s Office. Further details can be found at